UNIT 3

..................................... is any type of marketing that is not done through the internet.

• Offline Marketing

• Social Media Marketing

• Online Mareting

• E-commerce

The proportional share of total market volume that belongs to the company when compared to the competitors is....

• Market Segmentation

• Market share

• Market size

• None of these is correct

Brand equity is a marketing term that describes a brand’s value.

• True

• False

What are these?

• Brand quality

• Trade mark

• Tagline

• Logo

A pricing strategy in which the by products of a process are also sold separately at a specific price is ...............

• Captive-product Pricing

• Going-rate pricing

• By-product Pricing

• Group pricing

The definition of "Group pricing" is "Định giá theo khu vực".

• True

• False

A pricing strategy where you charge different prices based on customer's ability and willingness to pay is ......

• Going-rate pricing

• Customer - segment pricing

• Group pricing

• Captive-product Pricing

The way a person thinks, feels, and acts after they make a purchase is defined as:

• Marketing Intellegence

• Post-purchase behaviour

• Marketing Research

• Influencer

Thị trường ngách tiếng Anh là:

(a)  

What is this?

• KOL

• Innovator

• Influencer

• Laggard