Revision for DM Mid-term

Which of the list is NOT a digital marketing advantage?

• Cost effectiveness

• Higher engagement compared to traditional marketing

• ROI is easily tracked

• All audience is suitable for digital marketing

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

_________ is a form of Internet marketing utilizing social networking websites as marketing tool.

• Search Engine Optimization

• Search Engine Marketing

• Social Media Marketing

• Content Marketing

The players and their interactions, which influence how an organisation responds in its marketplace and shape the immediate trading environment is called as…

• Internal environment

• External environment

• Micro environment

• Macro environment

______ refers to any kind of advertising that asks for and respects a customer's explicit consent when sending marketing information.

• Transactional

  e-commerce

• Permission Marketing

• Customer Engagement

• Content Marketing

This function of marketing responds to customers perception of value:

• Selling
• Pricing
• Product/Service Management
• Promotion

Digital marketing today is about many more types of audience interaction to assess consumer adoption and how our business can manage them to support marketing goals through…

• digital device, digital platforms

• digital media, digital data

• digital technology

• all answers are right

There are three main type of media channel for marketer need to be considered today including…

• Segmenting, targeting, positioning

• Online media, offline media, and mix media

• Paid media, owned media, and earned media

• Website, mobile app, and social media

The approaches used to target the online audience are potentially very different, with personalization based on the customer. Personalization refers to the following, except…

• Profiling personal interaction

• Giving relevant message to relevant profile

• Create effective communication to make the page more relevant to what customer is seeking

• Provide lack opportunity to engage the visitors

According to Chaffey and Smith (2017), digital communications tools or media channel offline communication and online communication can be integrated to support website and social presences. Here are the example of online partnership including…

• Ad network, contra deals, and sponsorship

• Audience participation, managing social presence, and viral campaign

• SEO (Search Engine Optimization), PPC (Pay Per Click)

• Affiliate marketing, co-branding, sponsorship