
Revision for DM Mid-term
Authored by Pei Shan Soon
Business
University
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30 questions
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1.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
_________ is a form of Internet marketing utilizing social networking websites as marketing tool.
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Content Marketing
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The players and their interactions, which influence how an organisation responds in its marketplace and shape the immediate trading environment is called as…
Internal environment
External environment
Micro environment
Macro environment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
______ refers to any kind of advertising that asks for and respects a customer's explicit consent when sending marketing information.
Transactional
e-commerce
Permission Marketing
Customer Engagement
Content Marketing
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
This function of marketing responds to customers perception of value:
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Digital marketing today is about many more types of audience interaction to assess consumer adoption and how our business can manage them to support marketing goals through…
digital device, digital platforms
digital media, digital data
digital technology
all answers are right
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