Promotional Tools

The name of your product

• Labelling

• Branding

• Personal Selling

• Trade Promotions

Promotional Tool that communicates to the mass market

• Advertising

• Personal Selling

• Sales Promotion

• Trade Promotion

The supplier gives discount to the retailer is an example of this type of promotional tool

• Advertising

• Personal Selling

• Trade Promotion

• Branding

An example of publicity

• Buy one get one free

• Donate money to the SPCA

• Give free stock to a retailer

• Free article in the newspaper

An example of.........

• Personal Selling

• Sales Promotion

• Advertising

• Branding

An example of.........

• Advertising

• Branding

• Outdoor media

• Sales Promotion

Person-to-person communication

• Personal Selling

• Advertising

• Outdoor media

• Trade Promotion