FBLA IBT TEST

1.   Philippe owns a store that sells lampshades. The process of receiving money in return for lamp shades is ______.

•    A.   Marketing
    

•  B.   Place utility
    

•  C.   Exchange
     

• D.   Time utility

2.   The location of a coffee shop franchise in a mall creates _____ utility.
 

•   A.   place
   

•   B.   ownership
    

•  C.   form
    

•  D.   time

3.   As the result of a hurricane heading toward the coastal area of North Carolina, residents rushed to purchase plywood to cover their windows. Retailers who carried plywood were operating in a ______ .
 

•   A.   mixed economy
   

•   B.   seller’s market
    

•  C.   buyer’s market
    

•  D.   regulated market

4.   Maria is campaigning for city council and talks with prospective voters in her ward about their concerns. Maria is engaged in ________ marketing.

•    A.   person
     

• B.   place
   

•   C.   cause
  

•    D.   idea

5.   The Tour of Hope is a cross-country bike tour designed to raise awareness about cancer clinical trials. Dansani bottled water is one of the sponsors, which enables the company to utilize ______ marketing.

 

•   A.   organization
  

•    B.   event
  

•    C.   place
    

•  D.   cause

6.   Which of the following is the first step in developing a marketing strategy?
  

•  A.   Identify a target market
   

•   B.   Develop the right product
    

•  C.   Decide how to promote the product
  

•    D.   Implement the appropriate distribution system

7.   Which of the following is both a consumer product and a business product?
  

•  A.   Clothes
    

•  B.   Steel
     

• C.   Magazine
     

• D.   Computer

8.   An organization’s ___________ is the group of potential customers toward whom it directs its marketing efforts.
   

• A.   marketing demographic
   

•   B.   target market
   

•   C.   market segment
  

•    D.   product market

9.   Companies use ________to focus on a specific consumer market by combining product, distribution, promotion, and pricing strategies.
  

•  A.   consumer behavior
  

•    B.   a marketing mix
  

•    C.   a marketing concept
   

•   D.   market segmentation

10.   Data collected for the first time through observation or surveys is ________.
  

•  A.   secondary data
    

• 
     B.   external data
   

• 
     C.   primary data
   

• 
     D.   a marketing information system