DDWG1213 Chapter 12 Managing New Product Development Teams

As the size of the team increases, the potential for social loafing decreases.

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A lack of cross-functional communication can lead to a poor fit between product attributes and customer requirements.

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A cross-functional team is one that has members of different ethnic backgrounds in a single functional area.

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Managers of lightweight teams are normally junior or middle management employees.

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Lightweight teams are appropriate for derivative projects.

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Project managers of heavyweight teams are typically junior managers.

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Heavyweight teams are suitable for platform projects.

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The evaluation of members of a heavyweight team is done by the project manager rather than the functional manager.

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The contract book is an important mechanism for establishing team commitment to the project and a sense of ownership over the project.

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Virtual teams face challenges in developing trust among its team members.

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