Quiz 3 Marketing

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Marketing operates ...

• 1. independently from an organisation’s overall identity.

• 1. as an integral part of an overall organisation’s activity.

• 1. as market conditions dictate, whether or not that is consistent with organisational directions.

• as competitive activity dictates.

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Marketing ...

• 1. creates materialism.

• creates higher satisfaction with standards of living.

• 1. may reinforce materialistic behaviour.

• 1. drives the desire to possess more and more things.

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Deliberate deception in marketing ...

• is prevented by legislation on many, but not all, countries.

• 1. is widespread.

• 1. leads people to buy products and services for which they have no use.

• 1. proves advertising to be a strong force.

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The responsibility of business ...

• 1. is to maximise profit only.

• 1. is recognised as extending beyond shareholders to other stakeholders.

• is effectively expressed through corporate social responsibility.

• 1. is only expressed through legislation and regulation.

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Greenwashing ...

• 1. has positive effects on brand image and brand equity.

• 1. will go unnoticed by consumers.

• 1. is an effective strategy to show environmentally friendly credentials.

• is an insincere form of corporate social responsibility.

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Deception in market research ...

• is always a deliberate strategy.

• is acceptable under deontology.

• is acceptable under teleology.

• will destroy trust between researcher and participants.

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Product placement ...

• 1. is a form of promotion with no specific ethical issues.

• is regulated to prevent ethical problems.

• 1. is only unethical if the commercial intent is not recognised.

• 1. presents numerous potential ethical issues.

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IMC is an acronym for ...

• Institutional Management Consultant.

• 1. International Marketing Consultant.

• 1. Integrated Marketing Communications.

• 1. Integrated Marketing Condition.

• 1. International Promotional Plan.

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Why are integrated marketing communication plans so important to marketers?

• There are many options now for promotional messages using online social media, and alternative advertising methods.

• 1. The intellectual development of the end consumer has advanced.

• 1. They ensure consistency at every customer contact point with the message.

• 1. It is not easy at all due to the lack of ideas and methods to attract the end consumer.

• 1. Most sales forces require them since they are more educated.

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A communication message is integrated when it ...

• fits the theme.

• changes depending upon sales forecasts.

• depends on competitive threats.

• is the same even if it's from a television ad, magazine article, or social media site.

• has the same spokesperson.