MARKETING PROCESS

MARKETING PROCESS

1st Grade

9 Qs

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MARKETING PROCESS

MARKETING PROCESS

Assessment

Quiz

Business

1st Grade

Practice Problem

Medium

Created by

Khánh Nguyễn

Used 5+ times

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9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the marketing mix 7P's also known as?
(7P's là gì?)

Product, Price, Place, Promotion, People, Process, Physical Evidence

Product, Price, Place, Promotion, People, Process, Partnership

Product, Price, Place, Promotion, Program, Process, Physical Evidence

Product, Price, Place, Personal Branding, People, Process, Partnership

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a component of the Marketing Mix?
(Điều nào sau đây KHÔNG phải là một thành phần của Marketing Mix?)

Product

Price

Packaging

Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does PEST stand for?
(PEST là viết tắt của từ nào?)

Political, Economic, Social, Technological

Product, Environment, Strategy, Target market

Pricing, Expansion, Sales, Trade

Promotion, Efficiency, Service, Technology

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following factors does NOT belong to the microenvironment of a business?
(Yếu tố nào sau đây KHÔNG thuộc môi trường vi mô của doanh nghiệp?)

Customers (Khách hàng)

Competitors (Đối thủ)

Suppliers (Nhà cung cấp)

Economics (Kinh tế)

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is secondary data?
(Dữ liệu thứ cấp là gì?)

Information collected directly from primary sources (Thông tin được thu thập trực tiếp từ các nguồn chính)

Data obtained from market research studies (Dữ liệu thu được từ nghiên cứu thị trường)

Information that already exists somewhere, having been collected for another purpose (Thông tin đã tồn tại ở đâu đó, đã được thu thập cho mục đích khác)

Information collected for the specific purpose at hand (Thông tin được thu thập cho mục đích cụ thể)

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What dose SWORT stand for?
(SWORT là viết tắt của?)

Start With Outstanding Tactics

Sales Will Overwhelm Trends

Strengths, Weaknesses, Opportunities, Threats

Success Will Outlast Time

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

How many Marketing Process to Create and Capture Customer Value?
Có bao nhiêu Qui trình Marketing để tạo và nắm bắt giá trị khách hàng

4

5

6

7

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What part of the 7P's does advertising belong to?
(QUẢNG CÁO nằm trong P nào?)

Product (Sản phẩm)

Promotion (Xúc tiến bán)

Public Relation (Quan hệ công chúng)

Performance (Trình diễn/hiệu suất)

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the meaning of Customer insights?
(Nghĩa của Customer insight là gì??

Understanding the competition
(Hiểu đối thủ)

Analyzing financial data (Phân tích dữ liệu tài chính)

Deep understanding of customers and their preferences (Hiểu biết sâu sắc về khách hàng và sở thích của họ)

Developing advertising campaigns (Phát triển các chiến dịch quảng cáo)