exam 2 marketing

What is a retailer?

• see products directly to consumers

• buy products from manufacturers and resell them to retailers

• facility for storing goods to company stores

• performs same functions as distribution center but delivers

What is a wholesaler?

• sell products directly to consumers

• buy products from manufacturers and resell them to retailers

• facility for storing goods to company stores

• performs same functions as distribution center but delivers

What is a supply chain management?

• buy products from manufacturers to resell

• number of channel members to use at each level of marketing

• set of techniques firms have to efficiently and effectively integrate supplies, manufacturers, and transportation into seamless value chain

• members act as separate entities

What are the levels of distribution intensity?

• direct and indirect

• intensive, selective, exclusive

• retailers and wholesalers

What is intensive?

• as many outlets as possible

• few or small set of retailers in a territory

• one or very few retailers in a territory

What is selective?

• as many outlets as possible

• few or small set of retailers in a territory

• one or very few retailers in a territory

What is exclusive?

• as many outlets as possible

• few or small set of retailers in a territory

• one or very few in a territory

What is direct marketing channel?

• no intermediaries between buyer and seller

• 1+ intermediaries work with manufacturers to provide goods to customers

What is indirect marketing channel?

• no intermediaries between buyer and seller

• 1+ intermediaries work with manufactures to provide goods to customers

What is the independent Marketing Channel?

• members act as separate entities

• members act as a unified system

• involve selling in more than 1 retail channel