CHAPTER 7 MANAGING KEY FUNCTION OF ENTERPRIES PART 1

In planning and and implementing strategy, marketing managers rely on four basic component. Which of the following component is not true?

• pricing

• product

• place

• planning

A goods, services or an idea that is marketed to fill customer’s need and want. This statement suit with ...

• product

• planning

• promotion

• price

Volvo automobiles provide newer, better safety features to set them apart from competitors. safety features to set them apart from competitors. This is the strategy to ...

• attract consumers. 

• compete with their competitor

• upskilling their employees

• provide more job oppurtunities

Process of determining what a company will receive in exchange for its products. This definition suit with

• pricing

• product

• promotion

• profit

Profit-maximizing, is the objectives of ...

• product

• pricing

• promotion

• place

•Any techniques designed to communicate information about products to the consumers. The statement can best be referred as ...

• promotion

• profit

• operation

• strategy

•To increase sales.

•To communicate information.

•Position the products

The above statements are referred to ...

• objective of place

• objective of promotion

• objective of product

• objective of selling

Combination of distribution channels by which a firm gets its products to end users.

The above statement is suit with ...

• promotion

• selling

• operation

• place

individuals and firms who help to distribute a producer’s good by either moving the goods or providing information that stimulates the movement of goods to customers.

This is a/an ...

• promoter

• competitors

• intermediaries and distribution channel

• salesman

The position of a marketing manager in the hierarchy of management in a large organization is in ...

• top level management

• middle level management

• first level management

• non-managerial level of management