ch8 digital marketing

optimizing a site for natural search engine results

• SEO

• Natural/organic links

• Algorithm

links that are not paid for

• SEO

• Natural/organic links

• Algorithm

the search engine’s code

• SEO

• Natural/organic links

• Algorithm

SEO factors on a company’s website

• On-page

• Off-page

SEO from elsewhere, such as backlinks

• On-page

• Off-page

code that tells robots about the site

• Metadata

• Keyword density

• Tags

the number of keywords on a page

• Metadata

• Keyword density

• Tags

pieces of code attached to parts of a page

• Metadata

• Keyword density

• Tags

what robots do to index sites

• Crawl

• Alt text

• Anchor text

text that describes images

• Crawl

• Alt text

• Anchor text