
Quiz1.MARKETING
Authored by Prerana Prerana
Education
University

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6 questions
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1.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
Which one is not a part of the 4 Ps?
Product
People
Price
Place
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Who is the Father of Modern Marketing?
Philip Kotler
Peter F Drucker
Abraham Maslow
Raymond Kroc
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The term "Marketing" refers to?
Promotion of the product
Focusing on sales and profit
Strategizing and implementing the organization process
Set of activities to deliver customer value and satisfaction
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____ is the key term in AMA's definition of marketing?
Sales
Promotion
Value
Profit
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why must the marketers monitor the competitor's activities?
The competitor may destroy the organization
The competitor may threaten the monopoly position of the company
New offerings of a competitor may need alterations in one or more components of the company's marketing mix
The competitor may be violating the law to gain an advantage
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one of these is an appropriate definition of "want"?
The desires of consumers
Needs related to society
Basic human needs
Needs directed to the product
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