entrp mind Midterm Exam

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic
• Social-Cultural(Psychographics)
• Geographic
• Behavioral

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

__________are used to identify customers with similar wants and needs.

• Geographic Data
• Customer Survey
• Behavioral Research
• Market Segmentations Methods

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Chad has an interest partying every weekend this can help a marketer determine his ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Knowing a customers family size can not help determine the demographics of the target market.

• TRUE
• FALSE

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target Market
• Behavioral
• Demographic
• Geographic

___________ is a method used to identify customers with similar wants and needs.

• Selling
• Planning
• Market Segmentation
• Sales pitch

4 Market Types

1.

2.

3.

4.