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entrp mind Midterm Exam

Authored by Maida Gabarda

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University

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entrp mind Midterm Exam
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20 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

Demographic
Social-Cultural(Psychographics)
Geographic
Behavioral

2.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Geographic
Demographic
Psychographic
Telepathic

3.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

___________is based on the way a customer use the product.

Mass Marketing
Behavioral
Target Market
Demographic

4.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

__________are used to identify customers with similar wants and needs.

Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods

5.

MULTIPLE CHOICE QUESTION

2 mins • 5 pts

A customers interest in playing basketball can help a marketer determine his/her ______.

Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Chad has an interest partying every weekend this can help a marketer determine his ______.

Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Knowing a customers family size can not help determine the demographics of the target market.

TRUE
FALSE

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