Mass Communications Final Review

News serves which mass communication function?

• Atmosphere assessment

• Surveillance

• Environment scanning

• Reportage

Which milestone in the evolution of human communication created a "Communal Reservoir of Images"?

• Telegraph

• Language

• Photography & Motion Pictures

• Printing

One of the four functions of mass communication for society is:

• Evaluation

• Relaxation

• Socialization

• Irritation

Distortion that can interfere with clear communication is called:

• Feedback

• Digital

• Noise

• Analog

What is the primary goal of most U.S. mass media?

• Making a profit

• Providing news and information to the masses

• Entertaining a great number of people

• Providing a forum to exchange ideas

Mass Communication:

• Allows for the most direct feedback of all types of communication

• The process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audience.

• Involves a direct sharing of experience between two people

• Is the same as intrapersonal communication

Any person who has control over material that gets to the public or is kept from the public eye is a:

• Director

• Cinematographer

• Gatekeeper

• Reporter

In the basic communications model the term which describes the process of the listener or receiver communicating his or her reaction back to the sender is:

• Frequency

• Noise

• Feedback

• Channelizing

Combining the functions of two or three devices into one mechanism is:

• Corporate convergence

• Educational convergence

• Device convergence

• Operational convergence

Online communications that use special techniques that involve participation, conversation, conversation, sharing, collaboration, and linkage.

• Linkage

• Social Media

• User-Generated Content

• Audience Control