ENTREP

The reality is that a single key to success does not exist. If anything, entrepreneurial success requires a keychain of different ideas, people, and resources that must come together at the right time and place.

• Entrepreneurs are

  born that way

• Starting a new

  business guarantees

  freedom

• Only money

  motivates employees

• Businesses either

  flourish or fail

• There’s a secret,

  “silver bullet” key to success

The truth is that almost anyone can become an entrepreneur if they can learn the necessary skills.

• Entrepreneurs are born that way

• Starting a new

  business guarantees

  freedom

• Only money

  motivates employees

• Businesses either flourish or fail

• There’s a secret,

  “silver bullet” key to success

What lots of people find is that while they leave behind their old schedule and creative limitations, they exchange them for new demands. Sure, there will be more freedom in some respects, but entrepreneurism often requires great sacrifices. It can consume every part of your waking life; the work doesn’t end when the clock strikes 5 p.m.

• Entrepreneurs are born that way

• Starting a new

  business guarantees

  freedom

• Only money

  motivates employees

• Businesses either flourish or fail

• There’s a secret,

  “silver bullet” key to success

Recent statistics have shown that Millennials, who are quickly becoming the majority in the workplace, would rather earn less at a job they enjoy than secure a higher wage doing something they hate.

• Entrepreneurs are born that way

• Starting a new

  business guarantees

  freedom

• Only money

  motivates employees

• Businesses either flourish or fail

• There’s a secret,

  “silver bullet” key to success

Entrepreneurs need to understand that there’s a lot of patience and strategy involved in getting a company off the ground and keeping it afloat. Some companies that initially falter, or that have lackluster growth rates at the start, go on to achieve healthy growth.

• Entrepreneurs are born that way

• Starting a new

  business guarantees

  freedom

• Only money

  motivates employees

• Businesses either flourish or fail

• Quitting is for losers

One final misconception is the idea that entrepreneurs have to stick everything out — no matter what. Knowing when to walk away and move on to the next idea is therefore critical.

• Entrepreneurs are born that way

• Starting a new

  business guarantees

  freedom

• Only money

  motivates employees

• The only requirement is a good idea

• Quitting is for losers

Many people also believe that all it takes to live the American dream is to have that one fantastic idea for a company. While the notion isn’t entirely false, it is misleading. Even the very best ideas — ones with the potential to disrupt an entire industry — need proper execution to become reality. Ideas are important, but so are planning, talent, leadership, communication, and a host of other factors.

• Entrepreneurs are born that way

• Starting a new

  business guarantees

  freedom

• Only money

  motivates employees

• The only requirement is a good idea

• Quitting is for losers

The group should agree on a problem statement (effect).

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Write the problem statement at the center-right of the flipchart or whiteboard, box it, and draw a horizontal arrow running to it.

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Write the categories of causes as branches from the main arrow.

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