ADVERTISING MIDTERM

Any paid form of communication of non personal presentation and promotion of ideas, goods or services by an identified sponsor

Meaning of "Ad"

Meaning of "Verto"

Purpose of advertising that creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

• Informative Advertising

• Persuasive Advertising

• Reminder Advertising

Purpose of advertising that tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product.

• Informative Advertising

• Persuasive Advertising

• Reminder Advertising

Purpose of advertising that reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.

• Informative Advertising

• Persuasive Advertising

• Reminder Advertising

It is an audio or video advertisement, usually presented on television, radio r in a movie theatre.

It is a notice, picture or film telling people about a product, job or service; it's a paid public promotion of some product or service.

Who invented the printing press?

It is the logic and planning behind the ad that gives it direction.

• strategy

• creative concept

• creative execution

• media