
ADVERTISING MIDTERM
Authored by Kristabelle Jingco
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42 questions
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1.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
Any paid form of communication of non personal presentation and promotion of ideas, goods or services by an identified sponsor
2.
FILL IN THE BLANK QUESTION
10 sec • 1 pt
Meaning of "Ad"
3.
FILL IN THE BLANK QUESTION
10 sec • 1 pt
Meaning of "Verto"
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Purpose of advertising that creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
Informative Advertising
Persuasive Advertising
Reminder Advertising
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Purpose of advertising that tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product.
Informative Advertising
Persuasive Advertising
Reminder Advertising
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Purpose of advertising that reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.
Informative Advertising
Persuasive Advertising
Reminder Advertising
7.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
It is an audio or video advertisement, usually presented on television, radio r in a movie theatre.
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