The UK Marketing Industry

Which Marketing Organisation DOES NOT create advertisements for magazines and newspapers?

• In-house

• Digital Marketing

• PR agencies

• Advertising Agencies

This sector is owned by the government

• Public

• Private

• Voluntary

The scope of marketing firm Accenture is

Businesses that sell to other business rather than customers use this type of marketing.

• Business to Consumer (B2C)

• Social Enterprise

• Business to Business (B2B)

Which professional body offers training and qualifications for marketing professionals?

• Direct Marketing Association (DMA)

• Chartered Institute of Marketing (CIM)

• Advertising Association (AA)

• Institute of Promotional Marketing (IPM)

Which area of the marketing industry sends information to the media about the launch of a new product?

• Advertising

• Event Management

• Market Research

• Public Relations

Which marketing function writes and posts social media posts for a business?

• Digital Marketing

• Branding

• Customer Support

• Professional Bodies

Which marketing function helps to keep the brands good reputation when a customer rings up with a complaint about a product?

• Branding

• Customer Support

• Digital Marketing

• Public Relations