The UK Marketing Industry
Authored by Esther Gardiner
Business
12th Grade
Used 1+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which Marketing Organisation DOES NOT create advertisements for magazines and newspapers?
In-house
Digital Marketing
PR agencies
Advertising Agencies
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This sector is owned by the government
Public
Private
Voluntary
3.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
The scope of marketing firm Accenture is
(a)
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Businesses that sell to other business rather than customers use this type of marketing.
Business to Consumer (B2C)
Social Enterprise
Business to Business (B2B)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which professional body offers training and qualifications for marketing professionals?
Direct Marketing Association (DMA)
Chartered Institute of Marketing (CIM)
Advertising Association (AA)
Institute of Promotional Marketing (IPM)
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which area of the marketing industry sends information to the media about the launch of a new product?
Advertising
Event Management
Market Research
Public Relations
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which marketing function writes and posts social media posts for a business?
Digital Marketing
Branding
Customer Support
Professional Bodies
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