COMM2374_WEEK 1 LEC QUIZ

ACB hosted a year-end award ceremony for all employees. This is an example of....

• Media relations

• Lobbying

• Corporate social responsibility

• Internal communication

[.....] aims to use mass media to attract as many potential customers as possible.

• Public relations

• Advertising

Public relations is a [........] communication process that aims to build relationships.

• random

• strategic

• ad-hoc

• once-and-for-all

Public relations aims to build relationships between [.....] and [....]

• the CEO and their employees

• the media and celebrities

• an organisation and their publics

• an organisation and their customers/ buyers

Nestle invited journalists to a press conference to launch their new products. This is an example of....

• media relations

• lobbying

• internal communication

• corporate social responsibility

Public relations makes use of paid content, while advertising aims at free content. Is this TRUE or FALSE?

• True

• False

What do Public Relations and Advertising belong to?

• Propaganda

• Integrated Marketing Communication (IMC)

• Media relations

• Corporate social responsibility

If you want complete control of your content, you use Advertising. If you want credibility from third-party sources, you use Public Relations.

Is this TRUE or FALSE?

• True

• False

Unilever uses eco-friendly packaging for all of its products. This is an example of....

• Media relations

• Lobbying

• Corporate social responsibility

• Internal communication

[........] builds long-term relationships. [.........] focuses on short-term sales targets.

• Public relations | Advertising

• Advertising | Public relations

• Both statements belong to Public Relations

• Both statements belong to Advertising