All Hands June 2023

If a publisher shows 10,000 ads at $10 CPM, how much do they have to pay the advertiser?

• $100

• $10

• $1

• $0

Answer explanation

Trick Question!!

It is the advertiser who pays the publisher!

What city was the venue of the last FIFA World Cup finals?

• Doha

• Lusail

• Al Rayyan

• Al Khor

This iconic advertisement in 1984 introduced which product?

• Sony Walkman

• Nike VaporMax

• Apple Macintosh

• Diet Coke

• 104

• 122

• 99

• 108

Which of the following is incorrect?

• An SSP sends bid requests to DSPs

• CPC means cost per click

• C1 in C1X means RTB ads

• Order placed for ads is called an Insertion Order

VPAID is associated with

• Video Ads

• Banner ads

• Native ads

• Billing for ads

Answer explanation

VPAID stands for

Video Player Ad-serving Interface Definition

Native ads are:

• Ads that match the look and feel of the surrounding content.

• Used by many social media platforms like Facebook.

• Can appear on websites alongside traditional display ads.

• All of the above

The capital of Tanzania is ?

• Cairo

• Dar es Salaam

• Zanzibar

• Dodoma

Answer explanation

Dar es Salaam was the former capital!

GDPR is a regulation on data protection and privacy in the EU. It stands for:

• Generative Data Privacy Regulation

• General Data Privacy Regulation

• General Data Protection Regulation

• Graphical Data Protection Regulation