Week 2

Following are the basics element of communication, except

• Source

• Message

• Receiver

• Response

What is noise in communication models?

• Any disruption or an interference that can affect the transmission & reception of a message, leading to distortions & mis-understandings.

• It is a model that helps every individual to understand themselves and others in a better way - improving everybody's communication skills.

• Provide insights into non-verbal cues like body language, gestures, vocal tone, facial expressions, etc contribute to the transmission & reception of the messages.

The following are applications of communication theories, except

• Apply the appropriate persuasion techniques in PR materials

• It can help writers to set the tone for writing

• Choosing the media or channels for delivery

• All the answers

Public attitudes can be changed by presenting facts that counter the public perception. The statement refers to

• Media uses and gratification

• Agenda setting

• Cognitive Dissonance

• Diffusion & Adaption

PR writers need to create avenues for feedback- where the public could ‘talk’ to the organization and vice-versa. The statement refers to

• The object of communication

• The process of communication

• The effects of communication

PR writers must understand what audiences want, their interests and their abilities because .......................

• Communication as a receiver phenomenon

• Media exposure can have long-term effects that gradually affect the audience

• Feedback as a central element of the communication process

There is a need for a continuous effort to seek new ways to repeat the message because communication is distorted by ‘noise’, messages can be misunderstood and become redundant.

• The effects of communication

• The object of communication

• The process of communication

Form of source credibility that comes from an individual who directly benefited from using the product/service/program

• Examples

• Testimonials

• Endorsement

The following are strategies for persuasive writing, except

• • Survey and Polls

  • Ideas

  • Testimonials

  • Endorsement

• • Survey and Polls

  • Creativity

  • Testimonials

  • Endorsement

• • Survey and Polls

  •  Examples

  •  Testimonials

  •  Endorsement

  •  

Appeal to self-interest and timing and context refer to

• Factors in persuasive writing

• Strategies in persuasive writing