202305_BBA_BBCT1013_MKTG_C8_Product

 ________ refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible.

• A) Co-brands

• B) Line extensions

• C) Services

• D) Pure products

Which of the following is a pure tangible good?

• A) shampoo

• B) a spa treatment

• C) financial advice

• D) a meal at a restaurant

Laundry detergent, candy, magazines, and fast food are purchased frequently by customers. They are examples of ________ products.

A) unsought

B) shopping

C) convenience

D) specialty

• A) unsought

• B) shopping

• C) convenience

• D) specialty

Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________.

• A) shopping product

• B) convenience product

• C) specialty product

• D) industrial product

Major appliances, furniture, and clothing are typical examples of ________ products.

• A) shopping product

• B) convenience product

• C) specialty product

• D) industrial product

Which of the following is an example of an unsought product?

• A) furniture

• B) laundry detergent

• C) refrigerator

• D) life insurance

Which of the following is an industrial product categorized under materials and parts?

• A) factory

• B) cement

• C) generator

• D) drill presses

Which of the following is an industrial product categorized under supplies and services?

• A) cleaning agents

• B) wheat

• C) lumber

• D) elevator

________ marketing helps someone build their reputation which can lead to product endorsements.

• A) Segmented

• B) Person

• C) Organization

• D) Idea

 Little Rock, Arkansas is the former home of President Bill Clinton when he was a sitting governor of the state. His presidential library is located in Little Rock and the city uses this connection to generate tourism. This is an example of ________ marketing.

• A) place

• B) person

• C) Organization

• D) idea