Customer Management Two

Customer Management Two

Professional Development

40 Qs

quiz-placeholder

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Customer Management Two

Customer Management Two

Assessment

Quiz

Life Skills

Professional Development

Easy

Created by

Ifeanyi Enukorah

Used 2+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What valuable information can be derived from understanding how customers interact and transact with the bank?
a. Customers' social media preferences
b. Customers' preferences for specific banking products
c. Patterns of behavior indicating attitudes towards the bank
d. Customers' investment and savings goals

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which behavior indicates a positive response to a marketing message's call to action?
a. Opening emails from the bank
b. Browsing products without making a purchase
c. Visiting branches for product inquiries
d. Making phone calls for customer service

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What characterizes prospects within the buying process?
a. They already have a product or products with the bank.
b. They have a higher level of engagement with the bank.
c. They do not have any relationship with the bank.
d. They are considering buying a product from the bank.

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What distinguishes a 'customer' from a 'user' in terms of their banking behavior?
a. Their willingness to browse products and services
b. Their preference for using online banking services
c. Their usage of the account for salary payments and bill payments
d. Their engagement with overseas travel and foreign exchange services

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Why is understanding customer value important for the bank?
a. To determine the profitability of the bank
b. To identify high-risk customers
c. To personalize marketing efforts
d. To determine the right course of action for customers and segments

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What distinguishes customers from prospects in their relationship with the bank?
a. Customers have ongoing relationships with the bank, while prospects do not.
b. Customers have more valuable products compared to prospects.
c. Prospects have ongoing relationships with the bank, while customers do not.
d. Prospects have more potential for future product purchases than customers.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does Customers' Behaviour reveal about their relationship with the bank?
a. Their favorite bank account features
b. Their creditworthiness and risk profile
c. Their preferred communication channels
d. Their attitudes toward the bank

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