Why did RB India launch the 'Dettol Co-Created with Moms' range?

• To increase market share in the Indian soap market

• To target young, well-informed millennial mothers

• To address the unmet demands of Indian mothers

• All of the above

How did RB India understand the evolving needs of millennial moms?

• Through in-house market research

• By studying competitors

• By interacting with employees

• All of the above

What was the purpose of the 'mystery-reveal campaign'?

• To highlight the uniqueness of the new Dettol range

• To gain traction from Indian mothers

• To build brand awareness

• All of the above

How did RB India engage millennial mothers in the product development process?

• By conducting surveys and gathering their preferences

• By co-creating the products with them

• By involving celebrity and influencer mothers

• All of the above

What was the result of RB India's marketing campaign?

• Over 30,000 mothers participated in the voting process

• The campaign generated millions of conversations

• The mystery-reveal campaign reached millions of people

• All of the above

What is one benefit of co-creation with consumers?

• Increased product sales

• Better understanding of market trends

• Higher consumer satisfaction

• All of the above

What are the steps involved in developing effective communications?

• Identify the target audience

• Determine communication objectives

• Design the communications

• All of the above

Which communication objective did the 'mystery-reveal campaign' meet?

• Establish need for category

• Build brand awareness

• Build brand attitude

• Influence brand purchase intention

What was the target audience for RB India's communications campaign?

• Well-off millennial mothers

• Baby-boomer mothers

• Generation X mothers

• All mothers in India

How did RB India enable consumers to assess the brand's ability to address their needs?

• By proving that the new products were free from harsh ingredients

• By providing a surprise element in the marketing campaign

• By involving celebrity and influencer mothers

• All of the above