Unit-3 Quiz-2

Which of the following best describes the importance of after-sales service in B2B marketing?

• It helps increase initial sales.

• It builds customer loyalty and retention.

• It reduces production costs.

• It focuses on pre-sales activities.

How can innovation be used in after-sales service?

• By offering additional products for free.

• By continuously improving customer support processes.

• By decreasing the price of the product.

• By targeting new customer segments.

Which factor is a key element in ensuring competitiveness in after-sales service?

• Offering the lowest price in the market.

• Providing personalized customer experiences.

• Hiring the most experienced sales representatives.

• Decreasing the quality of the product.

Which technology can be used to enhance after-sales service?

• Email marketing software.

• Virtual reality (VR) technology.

• Traditional print advertising.

• Cold calling.

Company XYZ wants to improve its after-sales service. Which approach is recommended?

• Offering a one-time discount to customers.

• Implementing a comprehensive customer relationship management (CRM) system.

• Increasing the quality of the product.

• Decreasing the price of the product.

How can after-sales service contribute to a company's competitive advantage?

• By offering the lowest prices in the market.

• By providing superior customer support and assistance.

• By decreasing product quality.

• By reducing marketing expenses.

What is the role of technology in improving after-sales service?

• To reduce the need for customer support.

• To eliminate the need for customer feedback.

• To enhance communication and problem-solving capabilities.

• To decrease product quality.

Which marketing strategy is commonly used for high-technology products in B2B?

• Market expansion

• Product differentiation

• Competitive pricing

• Cost reduction

Company XYZ is marketing a complex infrastructure project. Which strategy should they focus on to attract customers?

• Offering the lowest price in the market

• Demonstrating expertise and successful project execution

• Targeting a broad customer base

• Reducing production costs

Which strategy can be employed when marketing projects to increase customer engagement?

• Providing standardized project options

• Decreasing communication with project stakeholders

• Offering long-term contracts without flexibility

• Utilizing project showcases and success stories