Unit-5 Quiz-2

What is the primary benefit of utilizing indirect distribution in B2B marketing?

• Increased control over the distribution process

• Reduced costs associated with intermediaries

• Greater market reach and coverage

• Improved customer service and support

Which of the following is a key element to consider in the channel flow design of distribution strategies?

• Competitive pricing analysis

• Branding and positioning strategies

• Product development and innovation

• Physical flow and logistics management

A business is evaluating the financial and non-financial costs and benefits associated with different distribution strategies. What approach is the business using?

• Customer relationship management

• Competitive analysis

• Market segmentation

• Cost-benefit analysis

When conducting a cost-benefit analysis for distribution strategies, which of the following factors should be considered?

• Customer demographics and psychographics

• Competitive pricing and market trends

• Direct and indirect costs associated with each strategy

• Sales volume and revenue projections

Which of the following is a benefit of utilizing a multichannel distribution strategy?

• Reduced distribution costs

• Greater control over the distribution process

• Improved customer service and support

• Limited market reach and coverage

A business wants to expand its distribution network to reach a wider audience. Which distribution strategy would be most suitable?

• Selective distribution

• Intensive distribution

• Exclusive distribution

• Exclusive distribution

A business is analyzing the costs and benefits of using an online marketplace versus setting up its own e-commerce platform. Which type of cost-benefit analysis is this?

• Market segmentation analysis

• Competitor analysis

• Distribution channel analysis

• Distribution cost analysis

Which of the following is a key advantage of using technology in branding for B-to-B organizations?

• Increased customer engagement

• Decreased marketing costs

• Reduced competition

• Improved employee morale

How does the use of technology in branding contribute to customer loyalty?

• By providing personalized customer experiences

• By offering lower prices than competitors

• By reducing product quality and innovation

• By targeting mass market audiences

How can B-to-B organizations effectively utilize digital platforms for lead generation?

• By offering discounts and promotions

• By improving product quality and innovation

• By leveraging targeted advertising and content

• By reducing manufacturing costs