FA1384 - Intro to Qualitative and Quantitative Research

Reorder the following phases of Thematic Analysis.

• Search for themes & Review themes

• Producing the report

• Defining and naming themes

• Generate initial codes

• Familiarise yourself with data

Answer explanation

Phase 1: Familiarising yourself with the data

Phase 2: Generating initial codes

Phase 3: Searching for themes

Phase 4: Reviewing themes

Phase 5: Defining and naming themes

Phase 6: Producing the report

Which of the following are advantage of a qualitative approach? Select all correct answers.

• Allow researchers to gain insights into little-studied phenomenon.

• Allow researchers to test theories that has been developed.

• Allow researchers to develop new concepts or theoretical perspectives.

• Allow researchers to uncover the complex, multilayered nature of certain situation.

Answer explanation

Qualitative research does not allow researchers to test theories.

Name 2 common qualitative research designs.

Answer explanation

Case Study

Ethnography

Phenomenological Study

Grounded Theory Study

Narrative Inquiry

Content Analysis

Which of the following is NOT true to conduct a product interview?

• Focus on the concrete rather than the abstract. Ask about actual behaviour

• Establish and maintain rapport.

• Don't put words in the interviewees' mouths.

• Don't audio record, just pay attention to what the interviewees say.

Answer explanation

For interview, it is best to record so that you can transcribe verbatim later.

Which of the following are guidelines to construct a questionnaire. Select all correct answers.

• Keep it short

• Keep the respondent's task simple and concrete.

• Provide straightforward, specific instructions

• Use simple, clear, unambiguous language.

• Word your questions in ways that don't give clues about preferred or more desirable responses.

What does social desirability effect mean?

Answer explanation

Social desirability effect - participants may intentionally or unintentionally misrepresent the facts in order to give a more favourable impression.

What does "informed consent" mean?

Answer explanation

A brief description of the nature and goals of the study, written in language that its readers can readily understand

A description of what participation will involve in terms of activites and duration

A statement indicating that participation in voluntary and can be terminated at any time without penalty

A description of any potential risk and / or discomfort that participants might encounter

A guarantee that all responses will remain confidential and anonymous

The researcher’s name, plus information about how the researcher can be contacted

If I am trying to find out whether there exists any relationship between Motivation and Academic Performance, which of the following statistical test should I use?

• Correlation

• ANOVA

• Computation

• T-Test

If a researcher wishes to investigate whether there exists any differences in level of anxiety between male and female students, which of the following statistical tests should be conducted?

• correlation

• computation

• ANOVA

• T-test

If the statistical results shows that the pearson correlation between Variable X and Variable Y is - 0.673, what does this mean?

Answer explanation

This means that they have a negative relationship (aka inverse relationship).

When Variable X is high, Variable Y is low.

When Variable X is low, Variable Y is high.