Digital Marketing

What is the definition of Digital Marketing, as we have discussed in this class?

• The use of technology to create products and services.

• The promotion of brands to connect with potential customers using the internet and other forms of digital communication.

• Promoting products using advertising modes like television, newspapers, magazines, billboards, and radio.

• Any practice that uses offline media to reach an audience.

What are the types of digital marketing, as discussed in this class?

• Email marketing, social media marketing & newspaper advertising.

• Television, newspaper, magazine & radio advertising.

• Magazine advertising, social media marketing & multimedia messages.

• Email marketing, social media marketing, web-based advertising & multimedia messages.

These are all positions in the marketing field except?

• Content Manager

• Marketing Specialist

• Product Manager

• Product Marketing

As discussed in this class, What are two websites content creators can use to create marketing content?

• Canva & CapCut

• Unsplash & Canva

• Canva & ClipChamp

• Unsplash & CapCut

What's one of the unique features of Clipchamp?

• You can use royalty-free elements (pre-recorded videos and images).

• You can pair it with Canva.

• Multiple people can work on the same video at once.

• Clipchamp has an online creator community.

These 4 elements must be included in your business card?

• Your Name, Phone Number, Company name & slogan

• Your Name, Position, Company name & slogan

• Company name, slogan, Business Email & Phone Number

• Company name, Position, Slogan & contact

Aside from your name, position, company name & slogan your business card can also include Company _______.

• Logo

• Picture

• Social Media handle

• Mascot

What is a Slogan?

• A short and striking or memorable phrase used in advertising

• A statement that describes the products and services offered by your company.

• A short sentence that mentions your reason for doing business.

Which of these online graphic design tools do we use in class?

• Unsplash

• Canva

• Adobe

• CapCut

What is content marketing?

• Content marketing is a marketing strategy used to attract and retain customers through blogs, newsletters, videos, podcasts, and inforgraphics.

• Content marketing is a marketing strategy used to disintrest potential customers through blogs, newsletters, videos, podcasts, and infographics.

• Content Marketing is marketing strategy used to attract, engage, and retain an audience by creating and sharing irrelevant articles, videos, podcasts, and other media.