GA4 Quiz

Today's prize is. . .

• Chick-Fil-A Lunch

• Just a test question.

  The prize is a Chick-Fil-A Lunch.

  Pick that answer unless you want to start at zero points.

Answer explanation

Need I say more?

June 2023: What first user defined channel group had the highest average engagement time?

• Organic Search

• Paid Search

• SMS

• Referral

Answer explanation

Referral averaged an engagement time of 5:07.

How many new users reached /urgent-care-centers from referral in June?

• 289

• 264

• 220

• 100

Answer explanation

220 new users reached the /urgent-care-centers page from a referral source in June.

What city produced 2,441 new users in June?

• Buffalo

• Columbus

• Syracuse

• Chicago

Answer explanation

Columbus produced 2,441 new users.

How many new users did Columbus acquire from first user default channel = paid search?

• 169

• 174

• 190

• 275

Answer explanation

174. 174. And to synthesize the answer: 7.7% of total new users from Columbus are generated from paid search.

The conversion event that matches to a booked appointment is 'cw_appointment_booked'.

How many booked appointments did Columbus generate from first default user channel paid search?

• 57

• 61

• 101

• 130

Answer explanation

Here's the core: 57 appointments on 275 clicks. The conversion rate from Columbus users? 20.7%.

WellNow spent a total of $109.96 in the Columbus DMA to generate 57 appointments. What would be a reasonable recommendation?

• WellNow should keep spend constant.

• WellNow should increase spend.

• WellNow should decrease spend.

Answer explanation

A $1.93 conversion should prompt anyone to spend more. Particularly when the value of that conversion is $87.

Calculating the ROAS of that?

$87 * 57 = $4,959

Spend = $109

ROAS = $4,959 / $109

ROAS = 4549%

ROAS, translated: For every $1 invested, $45.49 back.

Now that you've synthesized a conclusion:

For Columbus, would you rather put a $1 into mobile or desktop?

• Mobile

• Desktop

Answer explanation

Mobile generates 72% of appointment bookings.

What other syntheses can you draw? Mobile converts at 14.3%.

How many appointments in Columbus were booked from first user default channel paid search between 10 a.m. and 12 p.m.?

• 5

• 11

• 9

• 23

Answer explanation

10 a.m. - 12 p.m. is often a dead time for urgent cares. We'll take nine appointments.

How many women from first user default channel booked an appointment?

• 21

• 12

• 9

• There's not enough data to tell. Thresholding applies.

Answer explanation

Thresholding applies. Sub-100 people is generally a good sign that you're not going to get great feedback from the platform.