English for Digital Marketing_SU23

What is ”Digital Marketing”?

• a method to promote and sell products or services to customers through online platforms

• a method of buying and selling goods and services online

• a model of digital advertising 

• the act of sending a commercial message to a group of people

What makes a good digital marketer?

• Management Abilities

• Strategic and Analytical Approach

• Empathize and

  Connect to meet your customers’ needs

• Committed to your goals

You promote products and services via mobile devices like tablets and smartphones.

• Social Media Marketing

• Mobile Marketing

• Email Marketing

• Search Engine Optimization

You share a product on a blog, social media platform, podcast, or website.

• Content Marketing

• Social Media Marketing

• Affiliate Marketing

• Mobile Marketing

Compared to Traditional Marketing, Digital Marketing is ...

• cost-effective

• expensive

• non-versatile

• delayed communication

Traditional Marketing has a higher conversion rate, compared to Digital Marketing.

• True

• False

Marketing analytics is the study of data to evaluate the performance of a marketing activity.

• True

• False

Content marketing involves referring a product or service by sharing it on a blog, social media platform, podcast, or website.

• True

• False

PPC (Pay-per-Click) is a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.

• True

• False

Social media marketing involves using ________________ like Facebook, Instagram, Twitter, LinkedIn, and TikTok to effectively reach a wider audience.

• multichannel

• platforms

• trends

• marketing methods