Ad Rank

How often Ad Rank is calculated

• Once per day
• Once per week
• Once per month
• Each auction

What is NOT Quality Score component?

• Ad’s expected CTR
• Ad’s relevance to the search
• The quality of a landing page
• Competitive rate

Higher ad quality generally leads to:

• Better performance
• Better awareness
• Higher visibility
• Higher CPC

How to make ads more relevant to keywords?

• Remove keywords with no traffic
• Add more negative keywords
• Match the language of your ad text more directly to user search terms

How to improve a landing page?

• Make your website mobile friendly
• Add more articles
• Add more images
• Add a contact page

What your ad quality can affect?

• Amount of conversions
• Value of conversions
• Whether your ad can show

What does not impact ad quality?

• Account structure
• Landing page experience
• Actual CPC

Your Quality Score is shown on a scale

• of 1 to 10
• of 1 to 100%
• of 1 to 5

Which category should we set up on a CAMPAIGN level?

• Keywords
• Budget
• Responsive Search Ads