Wave 63 - PSTD3

What are the two types of treatments that a Marketing Pro can pitch during the call?

• Campaign treatments

• Ad treatments

• Non-campaign treatments

• Ad set treatments

What are the three types of Non-Campaign Treatments? Select all that applies.

• Optimization

• Expansion

• Implementation

• Optimization

What is solution journey? Select all that applies.

• 
  A set of 5 performance levers.

• Framework for MP to know what to pitch now and next.

• Groups of solution

• Help to maximize advertiser value when actioned in order.

What are some examples of solutions in Targeting for solution journey? Select all that applies.

• Full Funnel Targeting

• Pixel setup

• CAPI

• Cross Border Business

• Seasonal moment

Arrange the correct sequence for Solution journey:

a. Targeting

b. Signal

c. Measurement

d. Creative

e. Delivery

f. Liquidity

• a,b,c,d,e,f

• b,e,f,a,d,c

• a,b,c,d,f,e

• b,e,f,a,c,d

What part of the call flow grid, does:

"Creating great experiences by serving as a strategic adviser and driving value for advertisers through effective sales skills and delivery."

• CUSTOMER OUTCOMES & IMPACT

• CUSTOMER RELATIONSHIP & TRUST

• CUSTOMER CONTINUITY & COMPLIANCE

In which attributes will MP received mark down if the MP is unable to gain buy-in on recommendations and validate advertiser is aligned on the approach.

• Unlocking Opportunities

• Tailored Solution

• Securing Commitment

• Call closing

In which attributes will MP received mark down if the MP unable to discuss the budget well during the call.

• Tailored Solution

• Discovery

• Call Flow & Structure

• Commercial Conversation

Peggy is the business owner of Fish Bowl in Malaysia. She has been running traffic and conversion campaign in order to drive more sales on the website. When she is connected to the MP, she raised the concern that she does not want her CPR to be above RM 50.

Which bid strategy you would like to recommend to her?

• Highest volume

• Cost per result goal

• Bid cap

• All of the above

A ______ insight, is an interpretation of trends in human behaviors, it refers to different data sets that give you a distinct idea of who your customers are, what they want, and how they behave.

• Creative

• Consumer

• Creative

• Solution