CIE L1 M5

Which of the following aspects focuses on whether a product or service makes sense to people and for people?

• Desirability

• Feasibility

• Viability

• Sustainability

When considering a new business venture, which factor assesses the likelihood of the idea becoming part of a sustainable business model?

• Desirability

• Feasibility

• Viability

• Adaptability

"Desirability," "Feasibility," and "Viability" are the three key factors in evaluating:

• Market segmentation strategies

• Employee satisfaction

• Potential business opportunities

• Corporate social responsibility initiatives

1. Who coined the term Design Thinking?

• 1. David Kelly

• Mark Johnson

• Mark Kelly

• David Johnson

ABC Electronics has developed a new smartphone with various features. They want to understand how customers will react to these features. They decide to use the Kano Model for analysis. They found that the device's long battery life is expected by customers and doesn't generate any excitement, but they will be dissatisfied if the battery life is poor. Which category does the battery life fall into in the Kano Model?

• Delighters

• One-Dimensional

• Must-Be

• Attractive

FastFood Express launched a new combo meal with a free dessert that was unexpected for customers. Customers were pleasantly surprised by the addition, and it created a positive buzz on social media. However, the absence of a free dessert option in other combo meals didn't cause any dissatisfaction. What category does the free dessert offer fall into in the Kano Model?

• Delighters

• One-Dimensional

• Must-Be

• Attractive

Which principle of design thinking involves understanding and considering the needs, wants, and feelings of the customers?

• Empathy

• Ideation

• Experimentation

Why is design thinking important in the context of problem-solving and innovation?

• It ensures a linear and predictable development process.

• It limits creativity and encourages conventional solutions.

•  It emphasizes immediate results over user feedback.

• It facilitates a human-centered approach to problem-solving.

A startup in the process of creating a novel product aimed at reducing plastic waste seeks to swiftly test and validate their numerous ideas with actual users. What methods or tools could they employ to efficiently collect feedback?

• Comprehensive Business Plan

• Minimum Viable Product (MVP)

• Detailed Technical Specifications

• Extensive Market Research Report

What is the main focus of IDEO, a prominent design and innovation firm?

• A global leader in artificial intelligence research

• A multinational conglomerate with diverse business interests

• A renowned social media and networking platform

• A design and innovation consulting firm with a human-centered approach