Consumer behavior

How many various "levels" of cultural norms?

• A. 2

• B. 3

• C. 4

• D. 5

Which are the main measuring cultural values ?

• A.Content analysis, Field observation, Focus groups

• B.Content analysis, Ethnographic fieldworks, Value surveys

• C.Ethnographic fieldworks, Depth interviews, Focus groups

• D.Field observation, Depth interviews, Focus groups

Rokeach value surveys include:

• A.Eighteen terminal values and Eighteen instrumental values

• B.Personal Values and Social Values

• C.Competence Values and Moral Values

• D.Personal Values and Moral Values

How many main ideas does Core Cultural Values have?

• A.8

• B.9

• C.10

• D.11

What is the definition of Progress in Core Cultural Values?

• A.Having freedom of choice and expression

• B.Helping the less fortunate and people in need.

• C.Seeking and adopting new processes that replace less advanced ones.

• D.Being active and busy in one's job and life and expanding one's horizons

On the supranational level of culture, how many groups are teenagers divided into?

• A. 2

• B. 3

• C. 4

• D. 5

What is the definition of Individualism in Core Cultural Values?

• A.  All about taking care of yourself, it is the belief and practice that every person is unique and self-reliant.

• B. People do whatever they want, regardless of everything around

• C. Do not express opinions that we support

• D. All of the above

What are the four ideal strategies for acculturation according to Berry's mode?

• A) Connection, Dissonance, Disengagement, Involvement

• B) Assimilation, Separation, Marginalization, Adaptation

• C) Integration, Refusal, Integration-Marginalization, Segregation

• D) Assimilation, Integration, Separation, Marginalization

What is enculturation?

• A) The process by which a person learns a language.

• B) The process by which a person learns the requirements of their chosen profession.

• C) The process by which a person learns the requirements of their cultural surroundings.

• D) The process by which a person learns their family history. 

  
  

What should marketers frequently examine in order to spot new opportunities and avoid niches that have "dried up"?

• A) The color schemes of their product packaging

• B) The number of social media followers they have

• C) The reasons behind consumer behavior

• D) The weather forecast for the upcoming week