Customer Groups

Which of the following is NOT a customer group in the sport and active leisure industry?

• Sports professionals
• Leisure participants
• Spectators
• Sports professionals

What is the role of primary market research in the sport and active leisure industry?

• To gather new and specific information from customers directly.
• To maintain financial records and budgets.
• To gather new and specific information from customers directly.
• To promote products and services through advertising.

In the context of the sport and active leisure industry, what does the term 'target market' refer to?

• A specific group of customers that a business aims to attract.
• The total number of customers in the industry.
• The advertising strategies used by businesses.
• The geographic location of a business.

What is the purpose of market segmentation in the sport and active leisure industry?

• To divide the target market into distinct groups with similar characteristics.
• To calculate the overall profitability of the industry.
• To establish advertising campaigns for different products.
• To determine the total market share of a business.

What is the primary goal of customer relationship management (CRM) in the sport and active leisure industry?

• To build and maintain strong customer relationships.
• To reduce costs by streamlining business operations.
• To manage employee performance and productivity.
• To analyze market trends and competition.

What is the purpose of a marketing mix in the sport and active leisure industry?

• To create a coordinated and effective marketing strategy.
• To calculate the return on investment (ROI) for marketing campaigns.
• To manage and schedule advertising placements.
• To determine the target market for a business.

What is the purpose of a SWOT analysis in the sport and active leisure industry?

• To assess internal strengths, weaknesses, external opportunities, and threats.
• To calculate the market demand for specific products.
• To develop advertising campaigns for new products.
• To manage the financial performance of a business.

What is the purpose of market research in the sport and active leisure industry?

• To gather and analyze information about customers and market trends.
• To calculate the return on investment (ROI) for marketing campaigns.
• To promote products and services through advertising.
• To manage employee performance and productivity.

What is the purpose of a business plan in the sport and active leisure industry?

• To provide a roadmap for achieving business goals and securing funding.
• To manage employee performance and productivity.
• To analyze market trends and competition.
• To gather customer feedback and satisfaction levels.