Feminno Quiz #1

What does SEO stand for?

• Site Engine Optimization

• Search Engine Optimization

• Site Efficiency Optimization

• The online presence, which comprises the different forms of online media controlled by a company, is also known as:

• Paid media

• Owned media

• Digital media

• Consumer journey

What percentage of web traffic originates from organic search?

• 68%

• 32%

• 48%

• 53%

Which of the following is NOT a type of digital marketing?

• Print advertising

• Social media

• Search Engine Optimization

• Email Marketing

What does PPC mean?

• Pay Per Click

• Programme Placement Code

• Programme Pay Customer

• People’s Party of Canada

What is the optimal length of a meta description?

• 55

• 180

• 160

• 120

What is a CRM?

• Consumer Relations

  Marketing

• Customer Relationship

  Manager

• Customer Retention

  Manager

• Client Relationship

  Management

Which is more secure: HTTP or HTTPS?

• HTTP

• HTTPS

What does “branding” mean in digital marketing?

• Market segmentation

• Your target market

• Personal identity and image

• Putting your logo

  on products

What is a buyer persona?

• Your target audience

• Someone who joins your

  mailing list

• A repeat customer

• A fictional representation

  of a group of customers