Introduction to MICE

It is a regular coming together of large groups of individuals, generally to discuss a particular subject.

• Conference

• Convention

• Congress

• Meeting

Exhibitors and buyers use exhibitions to create networks to help solve issues and problems either by companies attending or from knowledge gained during training sessions.

• Networking and Problem Solving

• Media Coverage

• Selling

• Buying

Derived from Middle English adapted from the Latin word “Exhibitionem”, which means “to see.”

• Fair

• Exhibition

• Exposition

• Trade show

This kind of exhibitions may be organized to introduce new products, technology or innovation related to products or services.

• Exhibition to promote companies

• Exhibition to promote education

• Exhibition to promote marketing and sales

• Exhibition to promote sustainability

Commonly, exhibitors are the manufacturers of products or services or sales agents of products or services for other industries, while buyers are business operators who are the target of the industry hosting the exhibition.

• Trade Show

• Fair

• Consumer Show

• Trade and Consumer Show

Convention benefits to the hosting destination come in what areas?

• Knowledge expansion

• Networking

• Educational opportunities

• financial criteria

• logistical criteria

Marketing is the heart of the convention and the key to success.

• True

• False

Sustainability concerns are gaining a foothold and merging into every facet of the industry, they are recognized as a very new and vibrant initiative to be explored.

• True

• False

Conference centers are facilities provide sleeping rooms, meetings spaces and function rooms, food &beverage and other amenities and can provide up to certain level of service for conferences.

• True

• False

This is a core objective when hosting exhibitions since they are designed to bring prospective buyers to meet sellers and exhibitors.

• Selling

• Buying

• Media Coverage

• New Product Introduction