Marketing Basics
Authored by Jaime Cockey
Other
12th Grade
Used 8+ times
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18 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The 4 P's of Marketing is also known as....
Marketing Concept
Marketing Mix
Marketing Strategy
Marketing Tools
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of customers with shared attributes that you direct your marketing towards.
Target Market
Market Segmentation
Product Placement
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Air Jordan's have been around for a long time and with a consistent target market and steady sales. Which stage of the product life cycle are they in?
Beginning
Growth
Maturity
Decline
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing your target market into groups such as demographic or geographic is known as...
Market Mix
Market Segmentation
Market Categories
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Refers to a good or service that a company offers to customers.
Product
Price
Place
Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Refers to how a product will be delivered to customers and where they can find it.
Product
Promotion
Place
Price
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Short-term incentives such as limited time offers and "buy one get one free" are examples of which type of promotional strategy?
Advertsing
Direct Marketing
Public Relations
Sales Promotion
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