"It's Not Manipulation"

What is the main theme of the speech?

• The importance of strategic communications

• How to be a successful news writer

• The process of email marketing

• Techniques for effective public speaking

What does the speaker say is just as important as how you say something?

• Where you say it

• When you say it

• Why you say it

• What you say

What was the speaker's first task in their role as a communications specialist?

• Writing speeches for the CEO

• Email marketing

• Reaching out to Google for a partnership

• Doing paperwork

What did the speaker's friend Jessica want help with?

• Getting a job at Google

• Learning how to write professional emails

• Starting a career in communications

• Communicating with a guy she likes on Instagram

What was the outcome of the speaker's email to Google?

• Google declined the partnership

• Google requested more information

• Google did not respond

• Google agreed to partner on the event

What did the speaker realize after Google's response to the partnership email?

• They needed to improve their email skills

• They needed to thank their boss

• They deserved a raise

• They should switch careers

According to the speaker, what is strategic communications?

• Manipulating people to get what you want

• Communicating with purpose to achieve a goal

• Writing effective emails

• The art of speaking publicly

What is the first step in the method shared by the speaker for strategic communications?

• Identify the goal

• Express the need

• Communicate the value

• Understand your audience

What did the speaker do to understand Google's interests?

• Researched Google's mission and partnership interests

• Called Google's CEO

• Visited Google's headquarters

• Asked colleagues for advice

What was the speaker's advice to Jessica for communicating with the guy she likes?

• To post more pictures on Instagram

• To ignore him until he shows more interest

• To slide into his DM and have an organic conversation

• To directly ask him to be her boyfriend