unit 1

customers of a similar age, income level or social group

• brand loyalty

  

• Market challenger

  

  

• 

  

  product launch

  

  

• Market segment

  

an area, region, or piece of land



• territory

  

• raft

  

  

• profit margin

  

• 

  reliable

  

how familiar people are with a brand (or its logo and slogan)



• brand name

  

• brand image

  

• brand loyalty

  

• brand awareness

  

a logo with a lot of decoration or bright colours, or made in a complicated way



• complicated logo

  

• exclusive logo

  

• fancy logo

  

• sophisticated logo

  

(adj.) not easily satisfied or please



• easy-going

  

• timeless

  

• sophisticated

  

• 

  demanding

  

the percentage of sales a company has



• Market segment

  

• market challenger

  

• Market leader

  

• Market share

  

prices, amounts that are high and unreasonable



• restless

  

• hype

  

• exclusive

  

  

  

  

• inflated

  

complex or intricate



• sophisticated

  

• brand image

  

• inflated

  

• couture

  

the best-selling product or brand in a market



• Market leader

  

• Market follower

  

• 

  market niche

  

  

• Market challenger

  

the use of a well-known person to advertise products



• teaser advertisement

  

• byzz marketing

  

• viral marketing

  

• product endorsement