Unit 3 Promotion & Advertising

Joanie owns a health food company, and she is creating a promotion that involves putting together a pamphlet that shares all the benefits about their health products with their customers. This is an example of what purpose of marketing promotions?

• provide information

• defeat competition

• increase customer traffic

• build sales and profits

Banner ads, text ads, paid search placements, or pop up ads are all possible options for businesses that want to advertise where?

• on TV

• on the radio

• in the newspaper

• on the internet

What kind of marketing focuses on using methods like billboard advertising, viral marketing, and internet marketing to reach a large number of people all at once rather than targeting customers on a one-to-one basis?

• promotional marketing

• direct marketing

• institutional marketing

• indirect marketing

Direct marketing efforts are often easier to measure than _____ because businesses can see how many responses come from their direct messages to determine whether their efforts are working or not.

• radio media

• • 
    

    support media

• influencer media

  
  

• promotional media

What term refers to any form of paid communication a company uses to broadcast its message to potential customers?

• mass media

• advertising

• broadcast media

• product positioning

What term refers to the different communication channels that reach a wide audience, including television, radio, the internet, movies, newspapers, and more?

• mas media

• brand awareness

• product positioning

• public relations

Advertising with print media allows companies to target customers with _____ based on the type of print media they subscribe to.

• a high level of income

• very little income

• very broad interests

• very narrow interests

Billboards, buses, park benches, aerial displays, and trade publications are all examples of:

• support media

• direct media

• digital media

• print media

What is the following an example of: “Elon Musk, CEO of Tesla and SpaceX, launched his Tesla Roadster into space aboard SpaceX’s Falcon Heavy rocket.”

• personal selling

• cooperative advertising

• direct marketing

• publicity stunt

Anna is considering advertising her new shoe line in the local newspaper. What might one concern she have with going this route?

• Newspapers have a low return rate

• Newspapers have high readership

• Newspapers have a short lifespan

• Newspapers are very inexpensive to purchase