IBE - Digital Media Marketing

Which type of digital marketing relies on social networking sites to promote companies' brands and increase website traffic?

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Social Media Marketing (SMM)

• Pay-per-click advertising (PPC)

What is the main characteristic of Influencer Marketing?

• It is a form of earned media.

• It involves purchasing ad space on search engines.

• It relies on boosting content rankings on social media platforms.

• It involves collaborating with individuals who have a large social media following.

Which advantage of social media marketing allows businesses to communicate directly with their customers and build customer loyalty?

• Lower Cost

• Trackability

• Measurability

• Direct Engagement

Which type of digital marketing is an earned media, focusing on boosting content rankings on search engines?

• Search Engine Optimization (SEO)

• Pay-per-click advertising (PPC)

• Influencer Marketing

• Search Engine Marketing (SEM)

What is the advantage of using social media platforms for marketing?

• Limited audience reach

• High cost compared to traditional media

• Difficulty in tracking campaign performance

• Ability to reach customers globally and deliver targeted advertising

How can businesses align their social media strategy with marketing goals?

• By creating valuable posts without specific goals in mind

• By focusing on multiple goals simultaneously with the same budget

• By choosing the right social media platform based on competitors' choices

• By setting clear goals, creating a content calendar, and tracking campaign results

How can social media content creation be optimised for effectiveness?

• By sporadically updating content on all platforms

• By posting content without a content calendar

• By setting specific goals and aligning content with those goals

• By ignoring customer feedback and negative comments

What is the main characteristic of Pay-per-click (PPC) advertising?

• It is an earned media strategy.

• Advertisers pay a fee each time a viewer clicks on the ad.

• It relies on boosting content rankings on social media platforms.

• It involves collaborating with influencers for product promotion.