MARKETING MANAGEMENT

MARKETING MANAGEMENT

University

10 Qs

quiz-placeholder

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MARKETING MANAGEMENT

MARKETING MANAGEMENT

Assessment

Quiz

Education

University

Medium

Created by

VIJAY CH

Used 40+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

  1. The set of independent organizations responsible for making a product available  to the consumers is  called.

Marketing Channels

Retailer

Fulfillment Art

Sales Manager

2.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

________ media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot.

Digital

Print

Broadcast

None of these

3.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which of the following variables is a part of Psychographic segmentation?

Lifestyle

Family Size

Family Life Cyce

Occupation

4.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

What do we mean by Target Groups?

A group of people expected to purchase our products

Employees

Population

Shop Floor Executives

5.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which product is suited for Market Skimming Pricing

A product facing too much competition

An innovative product with high demand

A newly introduced product

A product with short life span

6.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which of the following is also referred to as Markup Pricing

Cost Price

Cost Plus Pricing

Marginal Pricing

Discount Pricing

7.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which of the following is not an element of Promotion Mix?

Transportation

Advertising

Persona Selling

Sales Promotion

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