MARKETING MANAGEMENT

1. The set of independent organizations responsible for making a product available  to the consumers is  called.

• Marketing Channels

• Retailer

• Fulfillment Art

• Sales Manager

________ media is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot.

• Digital

• Print

• Broadcast

• None of these

Which of the following variables is a part of Psychographic segmentation?

• Lifestyle

• Family Size

• Family Life Cyce

• Occupation

What do we mean by Target Groups?

• A group of people expected to purchase our products

• Employees

• Population

• Shop Floor Executives

Which product is suited for Market Skimming Pricing

• A product facing too much competition

• An innovative product with high demand

• A newly introduced product

• A product with short life span

Which of the following is also referred to as Markup Pricing

• Cost Price

• Cost Plus Pricing

• Marginal Pricing

• Discount Pricing

Which of the following is not an element of Promotion Mix?

• Transportation

• Advertising

• Persona Selling

• Sales Promotion

Green Marketing is a part of

• Social Marketing

• Service Marketing

• Relationship Marketing

• Rural Marketing

Using a successful brand name to launch a new product in a different is called?

• Line Extension

• Brand Expansion

• Brand Extension

• Branding

Customized Marketing is often called Individual Marketing ?

• True

• False