Growth Hacking

There are various tools available for growth: (find the intruder)

• CPC (Cost per click)

• Landing page

• Behavioural analysis

To optimise your landing page, we advise you to proceed as follows:

• One page - Two products - One action

• One page - One product - One action

• One page - One product - Two actions

Aha moment =

• A misunderstood moment

• A funny moment

• The Eureka effect

Answer explanation

The main objective of a product is to convert new users into active users. The "Aha moment" is defined as the moment when users first experience the added value of your product and its benefits in their lives.

Cold Emailing is:

• An email campaign with an unwelcoming text

• Communicating by email with people who don't know you

• The time spent sending emails versus revenue

What is CAC?

• Acquisition cost per target

• Customer acquisition cost

• Acquisition cost per click

Answer explanation

The customer acquisition cost is the average amount spent by a company to acquire a new customer: it is the sum of the costs incurred to transform a prospect into a customer, thanks to marketing and sales actions.

It is essential to find the right balance between:

• Your product and its market

• Your brand and your product

• Your market and your brand

Is AARRR part of the sales tunnel?

• True

• False

Answer explanation

Acquisition, Activation, Retention, Recommendation, Revenue. AARRR is the acronym for the 5 stages in the customer lifecycle. Much more than just a marketing strategy, it's a real mindset with a clear objective: rapid business growth.

The growth loop:

• Finishes after a while

• Stops when customers are dissatisfied

• Never ends, depending on market trends and customer opinions

Answer explanation

The growth loop can be defined as a circular, closed system in which every interaction between customers and the company is reinvested in a process that repeats itself indefinitely.