RISK

Reputation is a compilation of your employees' views and impressions on your external stakeholders.

• True

• False

One of the factors that has helped make issues management and crisis management more important to business is instant global communication.

• True
• False

Issues management is a process by which a firm deals with its most important stakeholders' demands.

• True
• False

According to your textbook, differentiating between risk, issue, and crisis management is quite easy.

• True

• False

An issue is a gap where the the firm is doing above and beyond what the stakeholders expect.

• True

• False

A crisis is an extreme event that may threaten your very existence.

• True
• False

The most effective form of communication during a crisis is one that is reactive.

• True
• False

Which of the following is a leading force of social change?

• leading authorities.

• leading films.

• leading crises.

• leading competitors.

What is not an assumption typically made when we use issues management?

• Issues can be identified earlier, more completely, and more reliably.

• Issues are so complex that firms have little chance to resolve them favorably.

• Early anticipation of issues widens the organization’s range of options

• The organization will have earlier identification of stakeholders

The implementation phase of the issues management process does not include

• formulation of responses.

• putting the plan into action.

• evaluating the results of the response.

• monitoring the results.