CHAPTER 5 SPORTS PRODUCT AND BRANDING

Which of the following is NOT the sporting services?

• Personal training

• Physiotherapy

• Sports Broadcasting

• Memorabilia

Answer explanation

Three key variables of sports products are core benefit, augmented product and (a)  

Product material, size and design are examples of

(a)  

Customer services, product warranty are examples of

• protection

• actual product

• augmented product

• core benefit

Baseball bat, rugby ball, tennis racket are examples of

• Sporting service

• Sporting goods

• Intangible product

• product support

___________is the stage where the company gain less profit due to cost of product development and marketing.

 

• Introduction

• Maturity

• Growth

• Decline

The following are the criteria on how to make a good brand name EXCEPT _______________

• Unique

• Easy to say

• Easy to remember

• Long

Product tangibility refers to a condition when a product can be

• Held

• Touch

• Sense

• keep

Sporting service is ___________

• intagible

• Tangible

• not perish

• able to keep

_______________refers to how reliable the quality of the product is from one time that it is purchased and used to the next.

• Consistency

• Separability

• Tangibility

• Perishability