CHAPTER 5 SPORTS PRODUCT AND BRANDING

Which of the following is NOT the sporting services?

• Personal training

• Physiotherapy

• Sports Broadcasting

• Memorabilia

Answer explanation

Three key variables of sports products are core benefit, augmented product and _____________

Product material, size and design are examples of

Customer services, product warranty are examples of

• protection

• actual product

• augmented product

• core benefit

Baseball bat, rugby ball, tennis racket are examples of

• Sporting service

• Sporting goods

• Intangible product

• product support

___________is the stage where the company gain less profit due to cost of product development and marketing.

 

• Introduction

• Maturity

• Growth

• Decline

The following are the criteria on how to make a good brand name EXCEPT _______________

• Unique

• Easy to say

• Easy to remember

• Long

Product tangibility refers to a condition when a product can be

• Held

• Touch

• Sense

• keep

Sporting service is ___________

• intagible

• Tangible

• not perish

• able to keep

_______________refers to how reliable the quality of the product is from one time that it is purchased and used to the next.

• Consistency

• Separability

• Tangibility

• Perishability