Activity 6 - Logo design

What is the primary purpose of a logo?

• a) Decorate a product

• b) Convey a brand's identity

• c) Provide legal protection

• d) Generate revenue

Which element of a logo often represents the essence of a brand?

• a) Tagline

• b) Icon

• c) Color
  

• d) Font

What term describes a logo made of only letters, typically a company's initials?

• a) Emblem

• b) Wordmark

• c) Mascot

• d) Iconography

Which color is often associated with trust and professionalism in logo design?

• a) Red

• b) Green

• c) Blue

• d) Yellow

What type of logo features a recognizable character or creature?

• a) Wordmark

• b) Abstract

• c) Mascot

• d) Emblem

A logo that includes the company name and a visual element is called a:

• a) Emblem

• b) Combination mark

• c) Mascot

• d) Abstract logo

The final step in the logo design process includes:

• a) Generating more ideas

• b) Experimenting with additional colors

• c) Handing over the final logo files to the client

• d) Designing collateral materials like brochures and websites

What is the primary goal of sketching ideas in the logo design process?

• a) To create the final logo

• b) To experiment with typography

• c) To generate creative concepts and design possibilities

• d) To apply color and gradients

The process of simplifying complex visual information into easily digestible forms aligns with the Gestalt principle of:

• a) Continuation

• b) Similarity

• c) Proximity

• d) Figure-ground

How does the Gestalt principle contribute to logo design?

• a) By creating chaotic and disorganized logos

• b) By encouraging the use of unrelated design elements

• c) By enhancing the visual unity and cohesion of a logo

• d) By promoting excessive use of text