Crisis Communication

Which one of the following is a characteristic of a crisis? (Select all that apply)

• Element of surprise

• Call center services

• Quick communication

• Quick pace of events

• Insufficient information

During a crisis, an organisation should: (select all that apply)

• Put publics first.

• Set up a centralized crisis management centre.

• Communicate honest, early and often.

• Communicate directly with affected stakeholders.

• Understand the media’s mission in a crisis

Which ONE of the following is not a

Situational Crisis Communication Theory Strategy?

• Diminish

• Deny

• Deal

• Discover