BUS104 Week 1 Recap Quiz

The SMCR Model of Communication is made up of:

• Sender, Message, Construct, Recorder

• Source, Message, Channel, Recorder

• Sender, Message, Conduit, Receiver

• Source, Message, Channel, Receiver

How many parts are there to the SMCR Model of Communication?

• 4

• 6

• 8

• 10

The process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics is known as

• Mass Communication

• Interpersonal Communication

• Audience Fragmentation

• Audience Centralisation

The ability of different media to easily interact with each other because they all deal with information in the same digital form is known as

• Convergence

• Immersion

• Divergence

• Communication

The three Cs of Convergence are

• Communication, Collaboration and Continuation

• Communication, Content and Convergence

• Computers, Content and Corporations

• Computers, Corporations and Collaboration

A media-literate person is:

• Knowledgeable about the influences that guide media organizations

• Able to enjoy media materials in a sophisticated manner

• Sensitive to ways of seeing media content as a means of learning about culture

• Sensitive to the ethical dimensions of media activities

• All of the above

Which ONE of the following is NOT a Media Literacy skill?

• Consider Authorship

• Act wisely as a prosumer

• Evaluate the audience

• Analyse the content

• Determine the institutional purpose

In this class (BUS104), we will be PRIMARILY studying how

• businesses use technology to make profit

• the technology behind the media

• the media impacts business decision-making

• the world has become a better place due to technology