EVOE SPRING SPA

hat is your PRN number?

What is your Section?

• Marketing + Operations
• CM1
• CM2+Analytics

What was the primary challenge faced by Evoe Spring Spa (Evoe) in August 2010?

• Choosing the right location for their Mumbai office.
• Deciding on their launch date.
• Selecting the best positioning for their spa.
• Identifying potential investors for their venture.

Which continuum did Dr. John Travis propose to illustrate the states of health between illness and wellness?

• Health-Illness Spectrum
• Wellness-Wellbeing Continuum
• Illness-Wellness Spectrum
• Wellness-Illness Continuum

What was the estimated value of the global wellness market according to the SRI report?

• Approximately US$2 trillion
• Approximately US$60 billion
• Approximately US$289 million
• Approximately US$875 billion

In the Indian wellness market, which segment reached INR490 billion in 2010?

• Beauty care
• Curative and preventive therapies
• Physical enhancement
• Fitness services

What was the common perception about spa services in India that hindered potential consumers from trying them out?

• Spas were known for offering affordable services.
• Spas were considered places for medical treatments.
• Spas were associated with negative or unsavoury connotations.
• Spas were mainly frequented by working professionals.

What were the four consumer segments identified by Evoe's founders based on differences in lifestyle, pace of life, and propensity to spend on wellness?

• Snails, Climbers, Sprinters, and Racers
• Slow, Average, Fast, and Extreme
• Beginners, Intermediates, Advanced, and Experts
• Conservative, Moderate, Aggressive, and Radical

Which of the following was NOT a core value that Evoe Spring Spa (Evoe) identified for its consumers?

• Being pampered
• Going on a vacation
• Developing immunity for good health
• Saving money on spa services

What was the key consideration for Evoe's founders in selecting a positioning concept for their spa?

• Popularity among the upper-class population
• Resonance with both spa users and non-users
• Alignment with traditional Indian wellness practices
• Compatibility with global spa industry trends