Lead

It is the most traditional lead in a journalism article.

• Single-Item Lead

• Summary Lead

• Creative Lead

• Short Sentence Lead

A lead that you use when you don't want to clearly identify the subject right away.

• Direct lead
• Summary lead
• Delayed Identification Lead

• Anecdotal lead

Why is it important for Journalists to have a Code of Ethics?

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Answer explanation

This lead uses one word or a short phrase as a teaser for the rest of the lead.

• Summary lead
• Blind lead
• Anecdotal lead
• Short sentence lead

A lead that makes a comparison between an issue or event you're writing about and something more familiar to the average reader.

• Analogy Lead

• Metaphor
• Simile
• Storytelling Lead

The following are Code of Ethics of Professional Journalism except ONE.

• Seek Truth and Report It
• Minimize Harm
• Act Independently
• Maximize Profit

A news reporter assigned to follow a senatorial candidate's campaign accepted large quantities of gifts from the candidate in exchange for press in favor of the candidate. Is it ethical?

• YES, because reporters have the right to yes to any offers.

• NO, because reporters are supposed to write the truth.

• Yes, because there is no wrong in accepting gifts from anyone.

• No, because the gifts are cheap.

_____________________ involves physical or mental conflict - main versus man, man versus animals, man versus nature or man versus himself.

• Drama
• Comedy
• Conflict
• Romance

It emphasizes the newest angle of the story. The more recent the event, the more interesting it is to the reader.

• Timeliness
• Proximity
• Prominence
• Human Interest

This refers to the element of news that talks about geographical nearness as well as to the nearness of kinship or interest.

• Proximity
• Timeliness
• Prominence
• Impact